ANALYTICS SOLUTIONS

FOR OUTDOOR BRANDS

Your data can take you to amazing places

SERVICES

WEBSITE TRACKING AUDIT

Uncover gaps in your eCommerce tracking with our custom-built audit tools. We quickly identify what’s broken, missing, or misfiring—so you get the full picture of your customer journey.

QUICK FIXES & IMPROVEMENTS

No more blind spots. We'll jump in to fix key tracking issues on the spot, ensuring every click, event, and transaction is properly captured.

TRACKING SOLUTION ARCHITECTURE

Get a tracking setup designed specifically for your eCommerce business. We map out a clear, scalable data collection plan that ensures accuracy, consistency, and full coverage.

We don’t just plan it—we build and deploy the complete tracking solution for you, ensuring seamless integration with your analytics platforms.

FULL SOLUTION IMPLEMENTATION
ANALYTICS MAINTENANCE & SUPPORT

Tracking isn’t “set it and forget it.” Our team and tools continuously monitor, maintain, and optimize your setup—fixing breaks, refining data collection, and keeping everything running smoothly as your site evolves.

Get more from your data with clear, actionable reporting. Whether you need help setting up dashboards or refining existing reports, we ensure your analytics are structured for easy access and better decision-making. Plus, we connect you with the right experts when deeper analysis is needed.

REPORTING & ANALYSIS

    • ABOUT US

    Carl Wall, Co-Founder

    As an analytics leader with 15 years of experience, I bridge data expertise with strategic vision to drive business growth. I specialize in leveraging enterprise platforms to transform customer data into actionable insights, while leading high-performing technical teams with a hands-on project management approach.


    My analytical mindset extends beyond the office—whether I'm navigating ski slopes, casting lines at a secluded lake, or setting up camp under starlit skies. This balanced perspective enhances my stakeholder communication, allowing me to translate complex data stories into compelling business narratives that consistently deliver measurable results.

    Brendan Dekker, Co-Founder

    With a career spent in creative, digital, marketing, and analytics agencies, I’ve helped Fortune 100 companies navigate the complex world of data. My expertise lies in program and delivery management, where I’ve built and led high-performing, happy teams that execute with precision and impact.


    Beyond work, spending time in God's creation is in my DNA. I grew up camping, hunting, fishing, and skiing, and now my wife and I are passing those (and other) obsessions down to our four children. We live in the trees outside Colorado Springs, where we're currently trying our hand at hobby homesteading and embracing a simpler, more self-sufficient way of life.

    THE GREEN TRAIL

    Comprehensive Website Tracking Audit using our proprietary tools


    A detailed report outlining gaps, broken tracking, and missing data points


    Actionable recommendations for improving data quality


    Best for brands that need a full diagnostic before making changes.
    
    THE BLUE TRAIL

    Everything in Green PLUS:


    Quick Fixes & Tracking Improvements – We patch up critical tracking issues on the spot


    Validation to ensure key events, transactions, and customer actions are captured accurately

    Best for brands that need fast fixes but aren’t ready for a full overhaul.
    THE RED TRAIL

    Everything in Blue PLUS:


    Tracking Solution Architecture & Design – We create a customized, scalable tracking plan


    Full Solution Implementation – We build and deploy your optimized tracking setup

    Best for brands that need a future-proofed tracking system, built the right way from the ground up.

    DID YOU KNOW?

    Companies that use data-driven marketing are 6X more likely to be profitable year-over-year

    TESTIMONIALS

    “Carl is a genius... He quickly pointed out critical gaps in my data that, once corrected, changed the game on what we know about our customers. Thanks, Carl! ”

    Bob, Fishing Rod Company

    “The guys at Ruxton Labs are the coolest dudes in the analytics game. Highly recommend!”

    Bill, Hat Company

    “Carl is a genius... He quickly pointed out critical gaps in my data that, once corrected, changed the game on what we know about our customers. Thanks, Carl! ”

    Bob, Fishing Rod Company

    “The guys at Ruxton Labs are the coolest dudes in the analytics game. Highly recommend!”

    Bill, Hat Company

    CONTACT

    Drop us a line and we'll get back to you shortly